About Us

Meet the Initially Stitched Family of Brands

Hi, I'm Kellie Crouch—and this is the heart behind everything I do.

Each of my businesses started with a passion, a moment, or a dream I just couldn’t let go of. Over time, those dreams grew into their own beautiful brands, each with its own personality, purpose, and style. Together, they tell the story of who I am—one creative piece at a time.

Initially Stitched

This is where it all began. Started in 2008 with my mom, Dorothy, Initially Stitched is our love letter to thoughtful gifting. What began as a cozy retail store turned into an online destination for meaningful, personalized gifts. From embroidered baby blankets to monogrammed totes, everything is created with care, creativity, and a personal touch. It's tradition with a twist—and it’s still stitched with the same love we had from the start.

Cora Oakes

Cora Oakes is bold, bright, and full of personality—just like the women who wear it. These tees are for the dreamers, the doers, the truth-tellers, and the sass-spreaders. Whether it’s a motivational message, a sarcastic one-liner, or a faith-filled reminder, our screen-printed tees are designed to help you show up, stand out, and stay true to you. It's confidence you can wear, and spirit you can feel.

Bria and Vine

Bria and Vine is all about slowing down and soaking it in. Born from my love of all things that smell amazing, this brand is centered around artisan candles, small-batch soaps, and self-care gifts that turn everyday moments into little luxuries. Whether it’s a quiet night in or a thoughtful surprise for someone you love, Bria and Vine brings calm, warmth, and a little “ahh” into your day.

Blush and Barrow

Blush and Barrow is for the bookworms, the paper lovers, and the dreamers with to-do lists as long as their TBR. This brand blends bookish charm with personality-packed stationery, curated to make planning feel fun and creativity feel effortless. If you’ve ever felt joy from a fresh notepad or found inspiration in a planner spread, you’ll feel right at home here.

---

Each of these brands is a reflection of something I love—something that makes me me. Together, they tell my story, and maybe a little bit of yours too.

Whether you're looking for the perfect gift, the perfect tee, a moment of calm, or a spark of creativity, I hope you find something here that speaks to you.

Thanks for being part of the journey. You’re the best part of this whole story.

— Kellie 🤍