Initially Stitched Brand Story

Initially Stitched began in 2008 as a dream shared between a mother and daughter—Dorothy Ketron and Kellie Crouch—who believed that the best gifts are the ones with a personal touch. What started as a small idea quickly blossomed into a beautiful and thriving retail store filled with custom embroidery, heartfelt gifts, and a whole lot of love.

For years, we poured our hearts into that shop, helping customers find just the right thing for baby showers, birthdays, weddings, and everything in between. It was more than a store—it was a place where moments were made more meaningful with a little bit of stitching and a lot of thought.

As seasons changed, so did our vision. We decided to take a different route—one that allowed us to reach more people, create with more intention, and bring our personalized pieces straight to your doorstep. Today, Initially Stitched lives online, but our mission is still the same: to help you give gifts that feel as special as the person receiving them.

We blend timeless craftsmanship with modern style, creating monogrammed and embroidered items that are classic, fresh, and always made with care. Whether it’s a tote bag with your initials, a personalized baby gift, or something sweet for your best friend, everything we make is designed to feel just right.

Because life moves fast, but a thoughtful gift always slows things down—and makes someone feel seen.

From our hands to your home, thank you for letting us be part of your story—one stitch at a time.